Joel A. Kennedy

Joel has over 25 years of experience leading startup business ventures in the areas of investment management, debt and equity financing, M&A and strategy. Prior to The J, Joel served as CFO for several technology and ecommerce successes such as Cart.com, RTIC Outdoors (RTIC Coolers) and SalvageSale.com where he was a member of founding management. He also led the online ecommerce strategy launch for start-up brand iwilife.com, a plant-based eco-friendly nutraceutical in the Omega-3 category that is one of the fastest growing brands in its channel. Joel has also facilitated several successful exits to date, with aggregate Enterprise Values exceeding 2 billion USD.

Joel began his career at Price Waterhouse Coopers, is a CPA, and member of the Private Equity Executives Group, Texas Society of CPA’s and the American Institute of Certified Public Accountants.