Joel A. Kennedy

Joel A. Kennedy

Executive Vice President, Chief Financial Officer

Joel has over 25 years of experience leading startup business ventures in the areas of investment management, debt and equity financing, M&A and strategy. Prior to The J, Joel served as CFO for several technology and ecommerce successes such as Cart.com, RTIC Outdoors (RTIC Coolers) and SalvageSale.com where he was a member of founding management. He also led the online ecommerce strategy launch for start-up brand iwilife.com, a plant-based eco-friendly nutraceutical in the Omega-3 category that is one of the fastest growing brands in its channel. Joel has also facilitated several successful exits to date, with aggregate Enterprise Values exceeding 2 billion USD.

Joel began his career at Price Waterhouse Coopers, is a CPA, and member of the Private Equity Executives Group, Texas Society of CPA’s and the American Institute of Certified Public Accountants.

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