Where opportunity meets expertise

With our unique fractional team model, The J delivers flexible services and support exactly where your business needs it.
Phase 1

Strategy and planning

We audit and analyze your business—combining our findings, industry insights and trends, and DTC operational knowledge, we develop a strategic plan and budget for your business.
Phase 2

Launch, observe, and improve

We execute strategy as an extension of your team, conducting continuous analysis for informed decision-making and strategy refinement.
Phase 3

Drive growth

Utilizing initial learnings to fine-tune your business strategy, we devise and implement growth initiatives to reinforce core channels and scale DTC channel sales.
Our expertise

Full-funnel growth marketing

We specialize in all the key areas required to drive digital growth—from paid media, retention, and consumer insights to SEO, creative and branding.
Awareness and acquisition
Engagement and retention
Creative services
Image of marketing dashboard metrics

Financial planning and leadership

From building a business plan to raising Series A, our financial team has the expertise and network to support each step of your journey.
Capital deployment planning
Budgeting and forecasting
Fundraising strategy
Computer dashboard showing growth metrics

Human resources strategy

We offer all encompassing HR services—with customized offerings to provide the exact support your business requires.
Org. structure and planning
Talent recruitment
Compensation strategy
Startup team working in a small office

Let's work together